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British Intelligence Recruiting Splinter Cell Players

Sunday October 21, 2007
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Description
GCHQ who are looking to employ "an Internet-savvy generation of graduate groups", plans to find them through job ads within video games such as Tom Clancy's Splinter Cell: Double Agent.

GCHQ, short for Government Communications Headquarters is the surveillance arm of British intelligence.

The monthlong ad campaign, which starts at the end of October, is being run by GCHQ, the recruitment firm TMP Worldwide and Microsoft-owned in-game ad agency Massive Inc.

In addition to Splinter Cell, ads headed "Careers in British Intelligence" will appear in Need For Speed: Carbon and Enemy Territory: Quake Wars among other games when played on Xbox 360 or Windows in Britain.

Microsoft bought New York-based Massive last year. The company sells virtual billboard space to advertisers and then delivers them over the Internet to PCs and Xbox 360 game consoles.

  


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